"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand-you just might not know it yet. Brand It Like Serhant guides readers through the exact same strategy that transformed Serhant from that-broker-above-Burger Heaven into the most recognized real estate brand in the world."-- Provided by publisher.
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